Galaxy Brewing Co.: Campaign & Logo Design

Campaign photo of a person holding a beer, their head replaced with a starry galaxy

A rhetoric campaign & logo design project for the fictitious company, Galaxy Brewing Co. Presented in a PDF format - the design projects aim was to present an effective rhetoric marketing campaign based on the brand identity created earlier in the year.

Rhetorical Approach

The approach taken when ideating and designing the campaign, was to primarily focus on the humour approach, with small pieces from other rhetorics. Humour has been used to target the younger audience Galaxy Brewing Co is aiming for. In this campaign the marketing team has used interesting, night scape, images to grab the attention of a viewer. Then once the viewer is in, the marketing material hits them with the humours tagline relating to the company. This leaves the viewer satisfied with the business, applying positive emotions about Galaxy before they have been. Some material also, incorporates metaphors, for example the poster. Where the subjects head is cut out and replaced with the universe/space, potentially making the viewee feel as if the beer is “mind blowing”.